Domino’s Pizza in Brazil worked with PR firm Artplan Sao Paolo and 10 movie rental stores in Rio de Janeiro to create a pretty tasty ad campaign.
DVD’s heat up gradually while they’re played in your DVD player. Using thermal ink, the ad team manipulated DVDs to not only look like a pizza when you were done, but smell like one too.
“Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza.” -Domino’s
Though we probably won’t see too many smelly DVDs in the future, overall it ranks as a pretty good publicity stunt and should help keep DVDs from going the way of the VHS a tad longer.
Bringing smell into new age advertising is definitely a trend to watch out for in the years to come.
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