Power.com announced today that they will be offering for sale “Premium” e-mail accounts for sale @Power.com. They promise that you will “Own your @Power.com email for life. Members with accounts in good standing can keep them, give them to a child or even sell them on the open market. They are yours to do with as you please.”
@Identity LLC is pioneering the idea of selling e-mail addresses to the world. @Identity owns and is licensing a number of premium domain names such as Power.com and an array of premium city name domain names from around the world. Custom e-mail addresses are now available at NYC.com, Chicago.com and TelAviv.com among others. Though @Power.com e-mails are currently by invite only, @Identity has had success selling names like firstname.lastname@example.org or email@example.com for thousands of dollars per year, and they are now available to the public.
We all know that most of the good free e-mail addresses are taken, so there is definitely a need for premium names. The real question here is, how many people will pay for something that they can get for free, and how much?
Would you pay money for a custom e-mail address?
For more on the phenomenon, check out this fascinating article by esteemed domain analyst Ron Jackson of DNJournal.com.
Also, if you’re sick of the plain old free e-mail services, check out mail.com, where you can register a free e-mail address @ over 200 different domains.
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