Paying For a Premium E-mail Address?

Written by Mike Awada on . Posted in Business, Domains

custom email announced today that they will be offering for sale “Premium” e-mail accounts for sale They promise that you will “Own your email for life. Members with accounts in good standing can keep them, give them to a child or even sell them on the open market. They are yours to do with as you please.”

@Identity LLC is pioneering the idea of selling e-mail addresses to the world. @Identity owns and is licensing a number of premium domain names such as and an array of premium city name domain names from around the world. Custom e-mail addresses are now available at, and among others. Though e-mails are currently by invite only, @Identity has had success selling names like or for thousands of dollars per year, and they are now available to the public.

We all know that most of the good free e-mail addresses are taken, so there is definitely a need for premium names. The real question here is, how many people will pay for something that they can get for free, and how much?

Would you pay money for a custom e-mail address?

For more on the phenomenon, check out this fascinating article by esteemed domain analyst Ron Jackson of

Also, if you’re sick of the plain old free e-mail services, check out, where you can register a free e-mail address @ over 200 different domains.




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