Domain names are incredibly important to individuals and businesses as they are the real estate of the 21st century. Once you purchase a name, you hold the deed forever.

The price of an individual domain name depends on who you ask. Verisign is the company that controls all of the dot coms, and sets their wholesale price. After that, it’s up to the individual registrars as to how much of a mark-up they want. GoDaddy.com is currently the most popular registrar in the United States. Their current base price for a .com is $12.99 per year.