Japanese fashion label United Arrows wanted to transform our display experiences at retail stores, so they blended Microsoft Kinect Technology with old fashion puppetry. The result?
Sixteen strategically attached wires and a motorized mannequin will creep you out while showing off some nice digs.
Could you see this new form of marketing as being effective? Will customers actually buy more? Will it increase brand awareness?
While this may seem gimmicky now, it’s not farfetched to imagine holographic versions of the same technology popping up in the not so distant future.
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