Emotion Based Advertising
Humans are emotional creatures. When we’re in a bad mood, good things can seem terrible. Vice versa, when we’re on top of the world, even the most boring topic or event can seem wonderful. Microsoft has taken note of this human trait, and they want to capitalize on our emotional nature. Bill Gates’ brainchild has plans to bring the technology offered by the Kinect, facial and voice recognition technology, into our PCs to target ads to us based on how we’re feeling.