In a shining example of the importance of an exact keyword domain name for a business, it has been confirmed that the domain name PrivateJet.com has been sold for just over $30 Million USD. PrivateJet.com is one of the most premium pieces of online real estate around; not only is a private jet one of the most expensive and luxurious things you can own, there are over 300,000 Google searches for that term per month.