Tesla Motors is garnering national attention and notoriety as a game changer in the auto industry.
The company is named after renowned electrical engineer and physicist Nikola Tesla and based off of his original ideas from 1882! Tesla’s competitive advantage is their lithium-ion battery cells, of which they are the first in the world to bring into reality. In 2009, GM Vice-Chairmain Robert Lutz said in the New Yorker, “All the geniuses here at General Motors kept saying lithium-ion technology is 10 years away, and Toyota agreed with us — and boom, along comes Tesla.”