Have you ever wondered what your grandma would look like break dancing? Do you daydream about your favorite pet fighting zombies? Has the thought of an ill-tempered bookshelf ever crossed your mind? If so, KinEtre is for you. Using rapidly improving object recognition and mapping technology, the farfetched, left field ideas from above are becoming a virtual reality.

If you haven’t yet heard of Augmented Reality (AR), then brace yourself for a game-changer. Unlike virtual reality which attempts to bring real life into a virtual world, AR overlays artificial information about the environment and its objects onto the world we live in.

Augmented reality is a “live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.” You may have seen early forms of AR on your cell phone. There are several apps out, such as the night sky app, that recognize an image, and project new data on top of the image. With augmented reality, the possibilities are both endless and entertaining. Business cards, for example, are changing forever, with personalized secret messages only visible through the AR spectrum. Check out an amazing example below.